A to Z comparison of vivid seats vs stubhub

The world is moving increasingly towards e-commerce and a growing percentage of retail sales in the United States is done through a computer or a smartphone. The sale of tickets, whether for air tickets, concerts or sporting events, is no exception to this trend. The secondary ticket market is huge and constantly growing. However, the major ticket outlets have bothered customers with limited space and inflated prices, and some businessmen have seized the opportunity to create alternatives.

Vivid Seats and StubHub are the two main competitors in this secondary market. Both offer the opportunity to buy hard-to-find tickets or sell tickets that are no longer needed, and both sites offer tickets for a wide range of activities, from sports to concerts, theaters and festivals. Both sites have existed for many years and are considered reliable sellers. They also offer places in places that many ticketing sites do not offer.

But how one can choose between the two sites? In this article, I will illustrate the similarities and differences between these services and provide the information needed to make an informed decision about which site to use for ticketing purposes

Vivid Seats:

Vivid Seats was launched in 2001 and have a very mature site. It is easy to use and has a powerful search function: you can sort the search results by ticket, region, date or artist. The availability is excellent because they sell a wide range of tickets in all areas of a given place: this is a place where Vivid Seats stands out from the competition. You will have access to the best and cheapest places, with some variability depending on factors such as availability, location and, of course, who sells what. In 2017, Vivid Seats billed over a billion dollars.

Of course, the price is the main concern of any ticket seller, and this is where Vivid Seats stands out. Compared to their rivals, Vivid seats are usually less by a good amount. There are taxes: the price you see at the beginning is not really the price you pay, but in many cases, the costs are still under StubHub. The exact price for resellers can be difficult to define and, unfortunately, you will not see the total amount until you are on the checkout page of the site. Vivid Seats service charge ranges from 20% to 40% of the original ticket price. (This is where the site earns money, after all). Additional fees, such as shipping, can be as much as $ 25 or even $ 7.

Many comments on Vivid Seats and independent review sites mention their excellent service. They serve customers with services such as making a courtesy phone call to inform ticket holders of locations or schedule changes and offer guarantees in case of counterfeit notes. These can be invaluable.


StubHub is owned by eBay and launched in 2000. It has an attractive website with all the features that can be expected from one of the major players in the industry. Like eBay, StubHub ignores data design. Therefore, even if the website is not as attractive as Vivid Seats, it is easier to find what you are looking for. Sorting by date also helps to find events. StubHub also has an application, which means you can use it in multiple places and on multiple devices.

For some years, StubHub experimented with “All In Pricing”, where they showed their rates from the beginning instead of attacking them at the end of the transaction. While this sounds good in theory, higher initial prices have scared consumers. StubHub does not show your rates until you are ready to buy your ticket. The StubHub rates would on average be slightly higher than the Vivid rates. The total rates may vary between 20% and 50% of the original price.

StubHub has decent customer service, but it’s not as recommendable as the Vivid Seats. You still have a guarantee against fake money, so someone selling you a fake StubHub will help you get the real item for your show of choice.


Vivid Seats and StubHub are very successful. They offer a wide range of authentic tickets at reasonable prices. Both have useful and usable websites where you can find what you’re looking for quickly enough. Both have an application to find tickets on the fly.

Both providers offer good customer service and both will guarantee against fake tickets. They will also try to find authentic tickets for your show so as not to lose them for a scam. Their prices are close enough to allow you to check your time and compare the final quantities. In this comparison, there can only be one winner: you, the consumer.

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